Educational Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
What Is PAIR?
The addressability landscape is complex and always evolving. One of the relatively nascent addressability solutions to emerge is PAIR, or Publisher Advertiser Identity Reconciliation. PAIR leverages clean rooms to match first-party data between media owners and marketers, enabling personalised, privacy-centric advertising across all channels—from web to streaming TV. Sam Crosby, senior director of product at Index Exchange, shares more about how PAIR works in this video.
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INDEX EXPLAINS
Addressability
Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
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Sustainability
There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.
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Streaming TV
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.
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