Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program
In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read moreIn March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read moreWe’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
Read moreThe journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
Read moreWith 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
Read moreProviding a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …
Read moreThe North Star of advertising has always been getting the right message in front of the right person, in the …
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