Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …
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In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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