There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more
Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
Read more
‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
Read more
Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
Read more
Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more