Index Exchange’s chief marketing officer, Lori Goode, spoke to Beet.TV about OpenRTB 2.6 and how it enhances the efficiency of streaming TV advertising while also contributing to sustainability.

“We have always made an effort to block inventory that is low effort or low quality, has a high ad density to content ratio, and has high levels of social or display ad traffic, which are all common criteria of MFA content,” Index Exchange told Digiday.

Andrew Casale, president and CEO at Index Exchange, discussed the ad tech landscape and its shift towards reponsible growth.

Index, in partnership with Publica, The Trade Desk, and Scope3, released research showcasing the benefits of adopting OpenRTB 2.6 to support sustainability in programmatic CTV advertising. The study uncovered an 84% drop in ad selection carbon emissions after adopting pod bidding.

In the year since its debut, The Trade Desk’s OpenPath has introduced a novel competitive dynamic into the supply chain. Index’s president and CEO, Andrew Casale, reflected back on its emergence and the industry-wide shift towards efficiency and value generation.

The Drum featured Matt Barash, senior vice president of Americas and global publishing at Index Exchange, in an article about Apple’s privacy-focused messaging and the impact AppTrackingTransparency (ATT) has had on consumers and the ad industry.

Andrew Casale, president and CEO at Index Exchange, discussed how the recent trend of SSPs implementing direct integration paths that bypass DSPs will create a conflict of interest.

Index’s senior vice president of Americas and global publishing, Matt Barash, discussed the recent pricing changes to Amazon’s Transparent Ad Marketplace (TAM).

AdExchanger featured Index Exchange’s open letter to DSPs, penned by President and CEO Andrew Casale, reinforcing its partnership and commitment to DSPs.

Lori Goode, chief marketing officer at Index, joined Ciarán O’Kane on ExchangeWire’s TraderTalk TV to discuss the importance of OpenRTB2.6 and transparency in CTV buying.