Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read moreAs ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read moreOur engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside build deep relationships internally and externally. …
Read moreWith more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreIn our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
Read moreCan women have it all? This was the question posed to Simone Payne – Powell, director, people and global head …
Read moreUpdate: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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