Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read moreAs ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read moreWith more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreWhen the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read moreGoogle Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read moreWith the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
Read moreIn a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
Read more