As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read more
PRODUCTS
Index Marketplaces
Create new media opportunities with your unique offering and premium omnichannel supply via Index, all without requiring development work.
Introducing Marketplaces
Index’s easy-to-configure platform empowers partners to create a business atop our expansive access to omnichannel media owners. As a Marketplace partner, you can bring your unique capabilities—whether that’s data, direct publisher relationships, or other curation services and expertise—to develop new media opportunities that deliver value and efficiency for your customers throughout the supply path.
Harness the power of flexibility
For partners, the Index Marketplaces enterprise platform is easy to configure according to your business needs, helping you commercialize your media offer.
For media owners, this opens your inventory to entirely new demand sources without requiring any new integration or development.
Powerful tools for Marketplace partners and media owners
An intuitive UI makes it easy for partners to manage supply and curate deals using an array of powerful features as well as your own proprietary assets. Detailed insights and reporting provide the data you need to measure success.
Our platform offers media owners full control and the flexibility to determine who accesses your inventory and transparent, comprehensive insight into the impact of new demand.
Marketplaces features
Single Index fee
With no additional platform fee on Marketplace transactions, more investment goes toward working media, resulting in better campaign performance for marketers and a higher share of spend to media owners.
Designed for omnichannel
Easily access quality inventory across channels, including streaming TV, native, mobile, and display. Target an array of signals and curate based on direct relationships with providers.
Seamless integration
Marketplaces are turnkey from the start and don’t require any additional development work or adapters from either partners or media owners to participate.
Bidding via DSPs
Improve your supply path efficiency while continuing to transact directly through your preferred DSP partners.
Hear from Marketplace partners
01
01
“Curation has been a driving force for innovation across the programmatic landscape and Index Marketplaces has been a valuable partner for Audigent. Their curation solution allows us to combine our privacy-safe, first-party data with premium omnichannel inventory, supporting our ability to meet and exceed our clients’ KPIs.”
– Chris Meredith
GM, supply side partnerships, Audigent
02
02
“Media buyers’ needs are evolving—they want brand-safe, sustainable, and addressable campaigns. With Index Marketplaces’ premium supply integrations and our Active Curation technology, we can curate tailored supply to meet their needs in the most cost-effective and scalable way. Their curation not only simplifies access to customized, brand-safe inventory but also delivers significant efficiencies, which means buyers see maximum return on their investments.”
– Robin Bootle
Co-founder and chief operating officer, Multilocal
03
03
“Accessing video-level data through Index Marketplaces helps media buyers scale their contextual strategies within streaming TV, effectively reaching viewers at the most crucial moments. This targeted approach enhances campaign efficiency, allowing brands to connect with their audience in a more meaningful and impactful way.”
– Nancy Neumann Grey
SVP of business development, IRIS.TV
04
04
“Our collaboration with Index Marketplaces promises to redefine media buying by enabling access to transaction data across premium channels, offering insights into real-time ROAS and conversions, and paving the way for more strategic and effective advertising campaigns.”
– Brian Mandelbaum
CEO, Attain
Ready to experience Index Marketplaces?
We’re excited to bring Index Marketplaces to our customers and partners. Sign up below to join the waitlist, and we’ll be in touch.
PRESS RELEASE
New platform brings increased commercial opportunities and efficiencies to ecosystem
Marketplaces is an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.
Read more