Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read more
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more
The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …
Read more
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read more
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read more
Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
Read more
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more