Index Exchange Ad Technology and Marketplace Blog

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Articles

Feb 13, 2019

Announcing General Availability for LiveRamp IdentityLink

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Articles

May 08, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

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Articles

Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

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